How to Evaluate the Best CPG Brand Positioning Agency for You
The brand’s unusual marketing campaigns and packaging appeal to a youthful target group seeking to break free from the mundane. Your brand positioning strategy should also act as a plan to consistently communicate your brand message across different brand touchpoints, such as your verbal and visual identity, or customer interactions. Your brand positioning determines how your brand is perceived by your target audience in relation to the competition. As unprecedented as these times may seem due to COVID, economic downturns has long been part of the cyclical nature of running and marketing for a CPG business. Looking back at how various companies reacted in the 2008 recession, studies show that being overly opportunistic during a downturn does not bode well for companies in the long-term. However, for legitimate businesses and entrepreneurs looking to provide value, there are ways to nurture your brand through this contraction learn more . After all, in this fast-paced world of cpg bran...